A Call-to-Action (CTA), in marketing terminology, refers to an instruction to the viewer about what to do next. With college marketing, a lot is riding on a CTA to accurately and quickly explain what action needs to be taken; whether it be to subscribe to a newsletter or click a link to a landing page with more information. Clear and concise messaging is especially important with college students who are notoriously impatient online. Consequently, Call-to-Action buttons need to be bright, noticeable, and clear in their messaging. Learn how to spruce up the overall look, the text, and the placement of this hugely important component by watching The Elements of a Great Call to Action Button.
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