Emojis, Chatbots, and Campus - Oh My!

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As 2017 approaches, those looking to advertise to college students have a lot to consider. Now that the uncertainty of the election is behind us, brands should now begin to implement the college marketing plans they had previously been sitting on. Winter is here and that means it’s a good time to get a temperature check on your campus advertising strategy.

The Campus Outlook college student research panel met with us recently to discuss a mix of marketing topics that businesses and universities will be contemplating in the new year. They gave us feedback on advertising design and messaging, and even acted as a focus group for a new messaging app. The college students we met with also shared some post-election feelings that may help marketers better understand the vibe on-campus today.

If you would like to view the report we have compiled, please click below to download a free copy.

Topics we covered:

  • The 2016 Presidential Election
  • Focus group feedback on a new messaging app
  • Brands use of emojis
  • Real-time messaging in advertising
  • Brands use of chatbots
  • Streaming video subscriptions

Student Outlook Panel Report Nov 2016