COLLEGE STUDENTS Q: What factors did you consider when choosing a college?

With more than 5,300 higher education institutions in the United States, the competition to attract the best and brightest students is fierce. Millions of dollars are spent by enrollment marketers to make their school stand out. What can colleges and universities focus their message on when marketing to students?  

We asked our Campus Outlook panel, college students ranging from age 19-22, to tell us what 3 factors influenced them most when deciding where to attend college.

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