Everyday, college students are bombarded with emails, fliers, and mobile offers providing discounts and deals on a wide range of products and services. What tactics work when marketing to college students? What offers and methods of delivery will encourage Gen Z to take action? We asked our college student panel, what was the last coupon or offer they actually redeemed? To read more about what our student panel had to say, click here to download a full copy of the student research.