Topping out at population of 20.2 million, college students today represent a consumer force to be reckoned with. As part of the overall Millennial generation, the younger side of this group (aged 18-25) takes their savviness with technology and price conscious attitudes with them while they shop.
These consumer traits are actually benefiting brands who understand the power students wield and are adjusting their college marketing and campus advertising strategies to reach them. A quick glance at the total college student break-out, back-to-school spending, discretionary spending, and technology usage habits, shows just how much potential brands have access to if they focus on reaching this audience.
If you are looking to market to college students, this College Marketing Plan worksheet will help set the stage for creating an effective student marketing strategy.