College students typically skip the employer’s website career pages and go directly to the job postings. How should your company engage students in answering the “why” they should work with you? Here’s how...
Using Snapchat to recruit students with short attention spans.
National youth marketing agency, Campus Media Group, has been named one of the best places to work in Minnesota for the second year in a row.
How to advertise at the University of Wisconsin - Madison with event sponsorship.
Entry-level, college-educated talent is vital to the success and survival of any organization today.
Here’s a recap of the most consistent characteristics to be thinking about when recruiting and marketing to Gen Z.
How persona development and advanced digital marketing is being used to recruit students and create engagement beyond on-campus recruiting events
View a back-to-school marketing plan worksheet to help you reach college students.
If you work for a company that needs to do a better job at building campus recruitment relationships, you should start networking in these five key areas.
A mini-checklist of items that are often overlooked when planning for a new store opening.
Leading youth marketing agency announces the promotions of two employees.
For retailers looking to earn more back-to-school revenue, parents with college-bound kids provide the best opportunity for growth.
Picking the right advertising channels to reach college students can be a daunting task. Here are 10 options that, with the right messaging, can deliver your student marketing message on time and on budget.
Insights on how to make better use of your social media budget when marketing to college students.
Her background includes creating motion graphics for companies such as Microsoft, Zillow, and JP Morgan Chase.
Being specialists in on-campus advertising and college marketing, the 15 year local agency has never been discouraged by the changes and advancements in ad technology or trends.
Useful college student feedback on a variety of topics to help you better plan your next on-campus marketing strategy.
Campus Media Group asked real college students what annoys them about Brand marketing.
Now that you are using our college student email list, make sure your subject lines are effective.
Campus Media asks real college students what they think about Gap Years. College Question Q of The Campus Outlook focus group.
A blog and video explaining why video should be your next College Marketing Strategy.
Everyday, college students are bombarded with emails, fliers, and mobile offers offering discounts and deals on a wide range of products and services.
College marketers looking to extend their digital advertising to the physical college campus have more options today than they have ever had.
When Tyler isn’t watching Packers football or golfing, he’s sorting his extensive collection of bow ties and tweeting about it.
What can colleges and universities focus their message on when marketing to students?
View the 2016 UW-Madison Homecoming sponsorship packet.
National brands looking to create awareness on campus, drive product trials, or create a PR buzz can choose from a variety of street team activation tactics.
Learn how to plan for on-campus events, and view a comprehensive checklist for college marketing professionals.
We asked some college students to tell us the last five things they spent money on. Their answers might surprise you.
Which schools develop the most Olympic athletes, and how does that translate into medals?
Gap Years are becoming popular among Gen Z. Learn what the means for your marketing strategy.
How should college marketers use Snapchat and what should they expect?
Tips for dorm move-in marketing on college campus.
What apps should a marketer consider when advertising to college students?
Russ will use his wide range of integrated marketing and sales skills to help our clients develop plans that effectively reach today’s college students.
Campus Media is now offering inbound marketing services. We help brands and organizations market to college students.
Companies wanting to advertise to college students might be tempted to use these words in their marketing. Use caution if you do.
A new online tool is streamlining campus recruitment efforts and it is saving companies thousands of dollars in lost productivity.
Student research on finals week and what they want from brands that are marketing to them during this time frame.
Our college student research panel gave us an earful about advertising design directed towards them.
Topping out at population of 20.2 million, college students today represent a consumer force to be reckoned with.
College marketing experts weigh in on what brands need to do before advertising on campus.
Jason Bakker discusses the importance of staying ahead of the curve when it comes to evolving technology and media.
Leading college marketing agency, Campus Media Group, is expanding their account development team.
His dedicated focus on digital allows the college marketing agency to more quickly develop effective solutions for reaching college students across their digital devices.
Time lapse video of Campus Media Group's entrance mural being created start to finish. Artists Adam Turman and David Witt featured.
She will be responsible for generating revenue and expanding existing relationships with national brands and leading advertising agencies.
4 mid-funnel planning tips to keep your college marketing from going bust.
Commitment to staff retention drives employee satisfaction and sustained growth.
What are the elements of a great marketing call-to-action (CTA) button? Includes a video with tips to get the most traction with your marketing.
Enrollment marketing strategy and insights for attracting students to your college.
A Gen Z college marketing worksheet that will help brands create compelling campus advertising.
How marketing to Gen Z on campus will be different than marketing to Millennial's.
Travel marketing myths about college spring break debunked.
New role will center around the execution of client campaigns and the roll out of new inbound marketing services in 2016.
Recent college student research shows hospitality marketing is tricky business.
College marketing guidelines and tips that will increase your brand's success on campus.
Why a marketing strategy geared toward Millennials might not be that effective.
Enrollment marketing strategy and insights for attracting students to your college.
4 Reasons why Marketing your brand at a College Football game can boost your Campus Marketing reach.
Build your employer brand on campus, even when recruiters aren't there.
Companies that continue their campus recruitment strategy during a downturn are setting themselves up for future success.
RecruitingTools.com wrote a quick overview in this article about Mytasca recently as one of the up-and-coming HR tools to watch. As investments in HR tech continue to rise, Mytasca is a highlight. We appreciate the coverage and that we were seen as a standout to one of the key HR tech sites out there.
Learn how to boost your app metrics with Jamie Pridemore, CMG's resident startup nerd.
It’s 2015 and the United States is changing in new ways with an onslaught of new technology and unique experiences overtaking the attention and incomes of the Millennial generation (adults ages 18 to 34 in 2015). Many seek to stereotype this demographic as lazy, entitled, and narcissistic, but often marketers and the media alike misunderstand them at their own peril. As marketing professionals, there are 5 big reasons why, we can’t afford to ignore the rise of the Millennial.
Newly updated Mytasca software is adept at helping companies find diverse groups of college and university students and is contributing to diverse and inclusive workplaces around the United States.
I don't always need college marketing, but when I do, I prefer Campus Media Group.
This fall, Campus Media Group coordinated Move-In Teams at 4 campuses for Blackboard during Back-to-School.
Quidditch.- the invention of writer J.K. Rowling has begun to magically appear as a club sport on college campuses.
After having little success with previous marketing efforts on campus, Intrepid Travel contacted us to develop a new approach to marketing to students and deliver some real results.
This Fall during back-to-school we coordinated an 11 campus tour for Amethyst Jeans. Here are the facts and what we learned.
Campus Media Group coordinated a 2011 college tour for Connecticut based premium junior denim brand, Amethyst Jeans that will kick off and give away free jeans and swag in its home state at the University of Connecticut on September 12, 2011.T
To create this infographic, social media market research company Lab42 surveyed 500 Americans ages 13-17 to determine their candy preferences and candy-eating habits.
At the recent NACE 2011 conference, attendees heard over and over again that the 40- or 50-something recruiter doesn't connect to students in the same way that a recent grad who works at the company can. T
Advertising on college campus with posters is very old-school, but still very effective. Rock bands and national brands share the limited space that a campus can offer, so what are you doing with your poster design?
Classes this time of the year can really drag. Summer is practically here and thoughts of friends and the weekend partay begin to creep into the cerebral cortex. If you are a college student needing to get through these final days of class, here is a new spin on BINGO you can play.
The old cup prank never seems to die. It involves carefully placing half-filled cups of water over an entire area making it impassable and a major pain to clean up.
These fashion staples know no bounds. Ray Ban Wayfarers, Ray Ban Aviators, the Straw Trilby Hat, and horn-rimmed glasses. Gender shmender...this stuff is hot, period.
Top Spring 2011 college fashion trends for women include feather earrings, the belt, the structured black hat, and layered gold jewelry.
OMG you guys, here's the sitch....abreves are totes taking ove and it's bananas! IDK what this ish is all about, but it's OOC. IMO peeps are just bein' laze, it's redic.
Cell phone ownership among the college market is nearly ubiquitous. And Smartphone usage is on the rising with the majority of college kids already owning one, or planning to buy one for their next phone.
Millennial technology use is showing a propensity for mobility according to the latest study from the Pew Research Center. Knowing how youth communicate and organize their lives can also help us better understand how to market to them.
Part 1 of 3 in a series of posts related to marketing to the senses. As humans, we have five senses: sight, sound, taste, smell, and touch. Marketers have basically been playing to those senses since the need for promotion began.
This is a screenshot from an interactive map from The Chronicle of Higher Education. This tool will allow you to view by date all adults with college degrees in the United States.
Campus Media Group today launched a national college newspaper ad campaign with ReachOut.com to create awareness of mental health challenges among youth as well as prevent teen and young adult suicides in the United States.
Thousands of sororities across the United States provide opportunities for young women to enrich their lives and meet new friends while attending college. Many, however, get more than they bargained for when they pledge.
While football and basketball get the most national press as far as collegiate athletics go, there's another sport that may take precedence here in Minnesota (and not just because Gopher football is basically an embarrassment).
THE JERSEY SHORE Campuses everywhere will have no shortage of faux "Guidettes" and "Juice Heads" fist pumping the night away.
Some spooky stats from the National Retail Federation predict that Halloween spending will jump to $5.8 billion this year with the typical adult spending $66.28 -- up $10 from last year.
The Legging: this isn't really a news flash, leggings have been "in" for a couple of seasons now. However, they took a mini vacay for the summer, and are back in a big way for fall with lots to choose from: shiny ones, patterned ones, and good old fashioned black ones.
For back-to-school, Campus Media helped Subway make sure students got a good breakfast. We organized street team promotions on college campuses throughout the Midwest to promote Subway's new "Brinner" (breakfast right through dinner) campaign and to drive store traffic and trial of their new breakfast menu items.
At Ole Miss the place to be is "The Grove". It's where all the pre-partying happens. Expect thousands of students packed into a mini tent city. Expected game day crowd level for area: 60,500 - 62,000.
2010 hot fall trends for college men: the fitted flannel, man scarves, fitted graphic T's, cardigans and the over sized beanie.
More than 60 million people worldwide claim to be affected by a fear of Friday 13th. Some of them won't go to work, drive cars or get out of bed on this day.
Career fairs have always been a mainstay for companies recruiting graduating students, but their effectiveness has come into question for many of the brands we work with.
I presented the 16 Tools to Build Your Brand and Recruit the Very Best at the NACE National Conference last week. Below is a diagram of the process, but let me explain each of these parts for you.
I gave a presentation called the "16 Tools to Build Your Recruitment Brand: Hiring the Very Best Students" at the National Association of Colleges and Employers (NACE) conference on June 2, 2010.
Thomas Borgerding (CEO of Campus Media Group) has been invited to speak at the 2010 NACE Annual Conference on June 2nd.
The Yale Pundits is one of Yale's most notorious groups of pranksters. April Fool's Day is a day taken seriously when it comes to delivering elaborate pranks.
The Sierra Club is acknowledging some of today's top universities for going green. The green title is not just reserved for smaller private schools anymore.
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